Telefónica Tech

Telefónica Tech approached this huge opportunity in the XaaS economy by dramatically simplifying processes and developing a marketplace strategy which focused on building a robust brand identity. They now bundle and sell their own services together with partners’ services to accelerate their growth in the SME market. This brings more value to their customers, allows them to listen to customers, and essentially helps the company to become a one-stop-shop for end users.

Telefónica Tech powers its marketplace through CloudBlue, which is critical for the development of an ecosystem and digitizes the customer journey across the whole process. Because digital marketplaces scale much faster and much bigger than traditional e-commerce, the company used their CloudBlue marketplace ecosystem to standardize their digital portfolio globally and offer self-service capabilities.